We believe that behavioral change is the key to the future

Our Story

Welcome, dear supporters on and learn more about us.

Let me tell you about our story and how we empower people in marginalized groups. It all started with a young woman named Anita Soina, who has always been passionate about creating a better world.

She came from the Maasai community, where she witnessed firsthand the impact of climate change on our environment and resources. She knew she had to act.

about our story begins with Anita Soina

Our Inspiring Beginnings

The Soina Foundation journey begun by Anita teaching herself about climate issues and how they were affecting her community.

She realized that the Maasai, who rely on livestock for their livelihoods, were being hit especially hard by droughts and other environmental challenges. She knew that she had to find a way to help. So she started advocating for climate action and environmental conservation.

This was the beginning!


Today, the organization advocates for education, gender equality, WASH, and food security. For people in marginalized groups like ours to overcome many challenges to achieve their goals, empowering people through behavioral change was the key to making a difference.

About Us Stepping Forward to Serve Humanity

Today, the Soina Foundation works tirelessly to promote behavioral change through education, advocacy, and awareness campaigns. The priority is provision of resources and support to grassroots community leaders and victims, helping them to tackle the challenges facing our communities, from education gaps and inequality to women’s rights, WASH, FGM, food insecurity, and climate change.

Are you inspired to join us creating a better world for all?

about our story begins with Anita Soina

What Shapes Our About Us

1 in 13 rural dwellers live in extreme poverty

5.4 million Kenyans at risk of food and water insecurity due to drought conditions.

~ Kenya National Bureau of Statistics (KNBS)

Only 30% of students from marginalized communities complete secondary school in Kenya.

~ UNESCO Institute of Statistics (UIS)

Only 22% of women in Kenya are employed in the formal sector, compared to 36% of men.

~ World Bank (WB)

Only 43% of people in rural Kenya have access to improved sanitation facilities.

~ United Nations Children’s Fund (UNICEF)

Climate change could reduce crop yields in Kenya by up to 20% by 2050.

~ International Institute for Sustainable Development (IISD)

Who We Are

Why Us

You can make a difference, too.

Join us in our mission to empower 60% of people in marginalized communities not involved in decision making by 2027 and create positive change by tackling their most pressing issues head-on.

Whether it’s reducing the education gap, promoting equality, protecting women’s rights, improving WASH, ending FGM, combating food insecurity, or fighting climate change, we hold the belief that behavioral change is the crucial element in building a brighter future.

Core Values About Us

Our ethos at the Soina Foundation encapsulate what we are all about and what we choose to focus on as an organization, even as we grow and scale.

What is the common goal about us?

The principles and moral standards that our foundation uphold are like a compass that points the team in the right direction.

For more details of our cultural cornerstone, take a look at our mission and vision.








Our Team

You can always count on us to be there when you need us most.

Anita Soina Lead Director the Soina Foundation

Anita Soina


Evelyn Simaloi - Community Outreach

Evelyn Simaloi

Community Outreach

Leonard Mopel - Community Outreach

Leonard Moipel

Community Outreach

Shadrack Kipkorir Director the Soina Foundation

Shadrack Kipkorir


Wangui Kimani Project Manager the Soina Foundation

Jennifer Wangui

Project Manager

Festus Orina Director the Soina Foundation

Festus Orina


Brian Abraham the Soina Foundation Production and Story Telling

Brian Abraham

Production and Story Telling

I believe that the only qualification you need to conserve the environment is the fact that you live on this planet.

Founder Anita Soina
about us spurring young people to sustainable agriculture

Going Forward

Reach out & help

Help us realize our milestone of stimulating behavioral change to 8.9 million people from rural communities in extreme poverty by 2027