Empowering the disenfranchised requires us to ponder not just the ‘what’ and ‘how,’ but more profoundly, ‘why behavioral change.’

Behavioral change is essential because it enables the Soina Foundation to empower marginalized communities effectively. By understanding and respecting cultural beliefs, values, and norms of these communities, our foundation ensures the interventions are tailored to the specific context, increasing the likelihood of success in promoting positive behavioral changes.